Buzz Off: The Problem With British Gas’ Hive

I am sure everyone has seen the British Gas Hive adverts by now. Indeed they seem to be on every quarter of an hour. Even when you walk away from the TV during an intermission you can hear the nonsensical happy-go-lucky jingle following you down the hallway.

“So why aren’t you surfing on a cab, going to visit your mad Dad, or shopping for some trousers, when it starts snowing on your schnauzers, while Hive is busy controlling your heating at home”. The questionable lyrical content of the advert is not the only bone I have to pick with British Gas’ Hive.

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