In my youth I was an avid fan of World Wrestling Entertainment (WWE), or World Wrestling Federation (WWF) as it was known back then. The characters, the action, the storylines, the glitz and the glamour, the shocks and surprises, the backstabbing and betrayal, everything about it was designed to connect with an audience, and it had me hooked. It is no wonder that “Entertainment” was chosen as the new brand once the WWF title had become impossible to continue. (For those that don’t know, this was because of a dispute with the World Wildlife Fund (WWF) who legally forced a name change).
It is not until you mature, or actually begin to look beneath the surface though, that you actually see the reality of what WWE does, and how it conducts its business.