Do I have a “particular and rare set of social gifts”? Does anyone I know? These were the questions I was asking myself as I was reading through my latest book.
I am just coming to the end of my third book in as many days and this one has proved to be a real thinker. The Tipping Point by Malcolm Gladwell is a thought provoking 259 pages full of psychological studies, sociological experiments, reports, surveys and expert opinions. It uses case studies and detailed analysis to expertly convey the authors argument which is that at a certain point, a certain number, ideas and/or trends move from relatively small to incredibly popular. Something tips them over the edge and the support for the ideas and/or trends spirals into whirlwinds of popularity and success.